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1 trademark agreement
Патенты: договор о товарных знаках -
2 trademark agreement
English-russian dctionary of contemporary Economics > trademark agreement
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3 agreement
n1) соглашение; договор; контракт
- accord-cadre framework agreement
- after-sales servicing agreement
- agency agreement
- arbitration agreement
- area agreement
- assignment agreement
- average demurrage agreement
- bank agreement
- barter agreement
- best-efforts agreement
- bilateral agreement
- blanket agreement
- bonus agreement
- brokerage agreement
- business agreement
- buy-and-sell agreement
- buy-back agreement
- cartel agreement
- clearing agreement
- collateral agreement
- collective agreement
- collective wage agreement
- commercial agreement
- compensation agreement
- complete agreement
- composition agreement
- composition agreement with creditors
- consignment agreement
- contractual agreement
- coproduction agreement
- credit agreement
- credit trading agreement
- crosslease agreement
- cross-licensing agreement
- double taxation agreement
- Dutch agreement
- early agreement
- economic agreement
- economic cooperation agreement
- employment agreement
- engineering agreement
- financial agreement
- foreign economic agreement
- framework agreement
- franchise agreement
- free-trade agreement
- general agreement
- General agreement on Tariffs and Trade
- gentlemen's agreement
- global agreement
- government agreement
- hire purchase agreement
- indemnity agreement
- interbank agreement
- intergovernmental agreement
- international agreement
- international commodity agreement
- interstate agreement
- joint liability agreement
- joint venture agreement
- knock-for-knock agreement
- lease agreement
- leasing agreement
- licence agreement
- licensing agreement
- loan agreement
- long-standing agreement
- long-term agreement
- loss-sharing agreement
- maintenance agreement
- management agreement
- market sharing agreement
- matched sale-purchase agreement
- monetary agreement
- multilateral agreement
- mutual agreement
- national agreement
- negotiated agreement
- one-time agreement
- operating agreement
- original agreement
- package agreement
- partnership agreement
- patent agreement
- payments agreement
- preferential agreement
- preliminary agreement
- price fixing agreement
- private agreement
- procedural agreement
- production cooperation agreement
- provisional agreement
- project agreement
- reciprocal agreement
- reciprocity agreement
- recourse agreement
- rental agreement
- repurchase agreement
- revolving credit agreement
- sale and repurchase agreement
- salvage agreement
- selective distribution agreement
- service agreement
- servicing agreement
- ship's agency service agreement
- short-term agreement
- sole agency agreement
- standby agreements
- standard agreement
- standstill agreement
- sublicence agreement
- submission agreement
- surety bond agreement
- tacit agreement
- tariff agreement
- tax exemption agreement
- temporary agreement
- tenancy agreement
- tentative agreement
- threshold agreement
- trade agreement
- trade-and-payments agreement
- trademark agreement
- trust agreement
- trusteeship agreement
- underwriting agreement
- unilateral agreement
- verbal agreement
- working agreement
- agreement in force
- agreement of intent
- agreement on cooperation
- agreement on delivery
- agreement on supply
- agreement on tariffs and trade
- agreement on tourism
- agreement on trade and navigation
- agreement to sell
- accede to an agreement
- achieve agreement
- amend a trade agreement
- annul an agreement
- attain agreement
- break an agreement
- bring an agreement into force
- cancel an agreement
- come to an agreement
- conclude an agreement
- confirm an agreement
- contract out of an agreement
- dissolve an agreement
- draft an agreement
- draw up an agreement
- enter into an agreement
- finalize an agreement
- infringe an agreement
- initial an agreement
- join an agreement
- keep an agreement
- make an agreement
- observe an agreement
- prolong an agreement
- ratify an agreement
- reach agreement
- renew an agreement
- repudiate an agreement
- rescind an agreement
- revise an agreement
- revoke an agreement
- sign an agreement
- terminate an agreement
- violate an agreement
- witness an agreementEnglish-russian dctionary of contemporary Economics > agreement
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4 trademark
1) товарный знак (прошедшее государственную регистрацию обозначение, обладающее способностью отличать товары или услуги одних юридических или физических лиц от товаров или услуг других юридических или физических лиц)2) маркировать товарным знаком; охранять товарным знаком•- trademark capable of distinguishing
- trademark lacking distinctiveness
- trademark perceived by smell
- trademark perceived by taste
- trademark perceived by touch
- trademark protected telle quelle
- trademark of intended commerce
- abstract trademark
- active trademark
- adopted trademark
- almost identical trademarks
- altered trademark
- amended trademark
- arbitrary trademark
- associated trademark
- bourgeois-realist trademark
- certification trademark
- circle trademark
- collective trademark
- combination trademarks
- combined trademarks
- commonly descriptive trademark
- computerized trademark
- conflicting trademark
- confusing trademark
- corporate trademark
- deceptive trademark
- defensive trademark
- descriptive trademark
- design trademark
- device trademark
- disclaimed trademark
- distinctive trademark
- famous trademark
- fanciful trademark
- federally-registred trademark
- figurative trademark
- figure trademark
- forged trademark
- generic trademark
- identical trademarks
- imitated trademark
- imitative trademark
- incontestable trademark
- infringed trademark
- international trademarks under the Madrid Agreement
- internationally uniform trademarks
- invented word trademark
- jointly owned trademark
- legitimate trademark
- letter trademark
- logo trademark
- monogram trademark
- national trademark
- national trademark under the TRT
- native trademark
- notorious trademark
- obsolete trademark
- official trademark
- old-fashioned trademark
- persuasive trademark
- pharmaceutical trademark
- pictorial trademark
- policing trademark
- presentation trademark
- printed trademark
- prospective trademark
- recognized trademark
- registered trademark
- rejuvenated trademark
- representation trademark
- resembling trademarks
- service trademark
- signature trademark
- similar trademarks
- sketchy trademark
- slogan trademark
- sonor trademark
- sophisticated trademark
- sound trademark
- static trademark
- strong trademark
- stylized trademark
- substantially identical trademarks
- suggestive trademark
- symbolic trademark
- technical trademark
- three-dimensional trademark
- twen trademark
- umbrella trademark
- uniform trademarks
- unregistered trademark
- used trademark
- vertically aligned trademark
- visual trademark
- weak trademark
- well-known trademark
- well-recognized trademark
- word trademark
- world-known trademark
- world-renowned trademark -
5 Agreement on Trade-Related Aspects of Intellectual Property Rights
док.сокр. TRIPs, TRIPs Agreement, Agreement on TRIPs межд. эк. Соглашение по аспектам прав интеллектуальной собственности, связанным с торговлей; Соглашение по торговым аспектам прав интеллектуальной собственности, Соглашение (по) ТРИПС (международное соглашение, направленное на защиту прав интеллектуальной собственности, в том числе авторских прав, патентных прав, а также прав на торговые марки и указание мест происхождения, промышленные образцы, топологию интегральных микросхем и коммерческую тайну; страны-участницы соглашения обязались модифицировать национальное законодательство с целью обеспечения адекватной защиты прав на интеллектуальную собственность, в частности, с целью предотвращения торговли поддельными товарами; соглашение было подписано в 1994 г. в рамках Уругвайского раунда многосторонних переговоров под эгидой ГАТТ, вступило в силу в 1995 г.)See:trade-related aspects of intellectual property rights, intellectual property, copyright, patent 1. 1), trademark, geographical indication, industrial design, integrated circuit layout, trade secret, General Agreement on Tariffs and Trade, Treaty on Intellectual Property in Respect of Integrated Circuits, Uruguay Round, industrial property, counterfeit goods, compulsory licensingАнгло-русский экономический словарь > Agreement on Trade-Related Aspects of Intellectual Property Rights
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6 Trademark Registration Treaty
док.сокр. TRT пат. Международный договор о регистрации товарных знаков*, Венская Конвенция о регистрации товарных знаков, Венский договор о регистрации товарных знаков (был подписан в 1973 г. в Вене; согласно закону, заявитель на получение международной регистрации товарного знака должен быть резидентом одной из стран-членов соглашения; с целью защиты зарегистрированного товарного знака закон постановляет, что компания может не использовать данный товарный знак в течение 3-х лет после регистрации без отказа в регистрации)See:Англо-русский экономический словарь > Trademark Registration Treaty
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7 Trademark License Agreement
Юридический термин: лицензионное соглашение на использование товарных знаковУниверсальный англо-русский словарь > Trademark License Agreement
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8 Trademark Licensing Agreement
1) Юридический термин: лицензионный договор об использовании товарного знака2) Патенты: лицензионный договор на товарный знакУниверсальный англо-русский словарь > Trademark Licensing Agreement
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9 Trademark security agreement
Юридический термин: договор залога торговой маркиУниверсальный англо-русский словарь > Trademark security agreement
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10 trademark coexistence agreement
Юридический термин: соглашение об одновременном использовании схожих товарных знаковУниверсальный англо-русский словарь > trademark coexistence agreement
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11 Madrid Agreement
док.пат., юр. Мадридское соглашение ( полное название — "Мадридское соглашение о международной регистрации знаков"; подписано в 1891 г. в Мадриде с целью преодоления трудностей международной регистрации торговых марок и знаков обслуживания; соглашение упрощает процедуру подачи заявок на регистрацию товарного знака (заявитель подает только одну заявку в национальное или региональное патентное ведомство, указывая страны, в которых он испрашивает охрану, т. е. отпадает необходимость в услугах патентных поверенных в каждой из стран); в качестве даты международной регистрации принимается дата подачи заявки на международную регистрацию в стране происхождения, срок охраны — двадцать лет; международная регистрация может быть продлена на период в двадцать лет с момента истечения предшествующего периода; выполнение соглашения контролируется Всемирной организацией интеллектуальной собственности; по состоянию на начало 2007 г. к соглашению присоединились 57 стран)Syn:See: -
12 Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks
док.пат., торг., межд. эк. Ниццкое соглашение о международной классификации товаров и услуг для регистрации знаков (международное соглашение, в соответствии с которым была разработана классификация товаров и услуг для целей регистрации торговых знаков; соглашение подписано в 1957 г.; классификация несколько раз пересматривалась и дополнялась)Syn:See:Англо-русский экономический словарь > Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks
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13 international trademark registration
пат. международная регистрация товарного знака (регистрация товарного знака, позволяющая получить охрану знака сразу в нескольких странах; процесс международной регистрации регулируется, в частности, Мадридским соглашением о международной регистрации знаков)See:Англо-русский экономический словарь > international trademark registration
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14 registration
регистрация, внесение в реестр- registration of design
- registration of licenses
- registration of marks
- registration of patents
- registration of utility model
- amended trademark registration
- cancelled trademark registration
- compulsory registration
- corrected trademark registration
- defensive registration
- disclaimed trademark registration
- federal registration
- international registration of appellations of origin under the Lisbon Agreement
- international registration of marks under the Madrid Agreement
- official registration
- prior registration
- renewed registration -
15 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, 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Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
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international settlements межгосударственные расчеты, осуществляемые центральными банками. -
16 World Intellectual Property Organization
орг.сокр. WIPO пат. Всемирная организация интеллектуальной собственности, ВОИС (международная межправительственная организация, созданная в 1967 г. для содействия охране интеллектуальной собственности; с 1974 г. имеет статус специализированного учреждения ООН; в настоящее время членами ВОИС являются более 170 стран мира)See:intellectual property, Madrid Agreement, Madrid Agreement for the Repression of False or Deceptive Indication of Source on Goods, International Bureau for the Protection of Intellectual Property, International Union for the Protection of Industrial Property, International Union for the Protection of Literary and Artistic Works, United Nations Organization, international trademark registration* * *Англо-русский экономический словарь > World Intellectual Property Organization
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17 register
1) реестр; регистр; список; указатель; журнал2) регистрировать, заносить в реестр; вносить в список3) ( в полиграфии) приводка, совмещение; метка для контроля совмещения•- register a trademark- register of attorneys
- register of available patents
- register of copyright
- register of designs
- register of Industrial Property Rights
- register of patent
- register of patent applications
- register of marks
- register of trademarks
- card register
- Industrial Design register
- International register of Marks under the Madrid Agreement
- International register of Tape Faces under the Vienna Agreement
- online register
- on-line register
- principal register
- supplemental register -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 copyright licence
юр. авторский договор, договор на передачу авторских прав (соглашение между владельцем объекта авторского права и лицом, согласно которому последний получает право распространения определенного количества копий данного объекта на определенной территории)Syn:See: -
20 deceptive
прил.общ. обманчивый, вводящий в заблуждение; обманный, мошенническийdeceptive practice — обманная [мошенническая, нечестная\] деятельность
Syn:See:
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